
Spot has a protegé. His name is
always from the left
A recent Philly.com poll asked, "What cheese belongs on a cheesesteak?" and Whiz finished third. American edged out provolone after more than 5,700 votes were cast.
Even Geno's owner Joey Vento, 68, downplays Whiz. "To be honest with you, I've never eaten Cheez Whiz, and I'm the owner," he said. " . . . We always recommend the provolone. . . . That's the real cheese."
Originally, the Philly steak sandwich, invented by his Uncle Pat in the early 1930s, he said, had no cheese.
By and by, cheese was introduced. "Customers got tired of eating with or without onions, just like my Uncle Pat got tired of eating hot dogs," Frank Jr. said.
American or sharp provolone? was the original debate, he said.
In the mid 1950s - not long after Chttp://www.blogger.com/img/gl.link.gifheez Whiz hit the market - his father, Frank Sr., began keeping some by the grill, and telling customers to try it.
"It worked well, it tasted good. . . . It caught on," Frank Jr. said.
Other places started "impostoring us," he said.